RESUME
Digital Marketing & Social Media Strategist
As a digital marketing and social media strategist with 8 years of experience in content marketing, SEO, and campaign execution, Chris specializes in developing strategies that drive measurable growth. Chris is a passionate lifelong learner and self-starter, staying up to date on industry trends while learning new skills. From crafting targeted social media ads to enhancing organic search rankings, Chris has worked across both B2B and B2C sectors, including tech, healthcare, finance, and fitness. With expertise in managing multi-channel campaigns, producing high-quality video and visual content, and optimizing web traffic through data-driven strategies, Chris consistently delivers results that elevate brand visibility and engagement.
Known for his resourceful and adaptable approach, Chris excels in navigating evolving challenges and identifying creative solutions. He thrives in dynamic environments where strategic thinking and precision are essential to scaling campaigns and achieving business goals. Whether it’s building content frameworks, optimizing performance metrics, or collaborating with teams to refine brand positioning, Chris brings a balance of innovation and analytical thinking.
WORK EXPERIENCE
Digital Marketing and Social Media Strategist
Freelance Digital Marketing | San Jose, CA
October 2023 – Present
Senior Manager, Global Social Media
Marvell Technology, Inc. | Santa Clara, CA
September 2019 – September 2023
Content Marketing Strategist (Contract)
Lifeworx Fitness | San Jose, CA
May 2019 – November 2019
Social Media Specialist (Contract)
Aulisa Medical USA, Inc. | Palo Alto, CA
March 2019 - May 2019
Marketing Coordinator
California Skin Institute | San Mateo, CA
August 2018 - March 2019
Financial Advisor
Northwestern Mutual | San Francisco, CA
May 2010 - July 2017
EDUCATION
University of San Francisco
B.S. Business Administration
CERTIFICATES
Google Digital Marketing & E-commerce Professional Certificate
In progress
Google AI Essentials
In progress
Apple Search Ads Certification
Completed August 2024
Google Adwords Fundamentals
Completed June 2018
Google Adwords Mobile Certification
Completed July 2018
FITNESS & FUN
Cycle Instructor
CycleBar Los Gatos | Los Gatos, CA
Aug 2018 - Mar 2021
SKILLS
Professional Skills
Digital Marketing Strategy, Global Social Media Marketing, Digital Advertising Strategy, Email Marketing, PPC Advertising, PPC Best Practices, Marketing Analytics, Content Marketing Strategy, Content Publishing, Editorial Calendar Ideation, Project Management, KPI Analytics, Audience Research, Competitive Analysis, Social Listening, Social Media Analytics, Social Media Trends, Emerging Channel Trends, Search Engine Optimization (SEO), Search Engine Marketing (SEM), A/B Testing, Demand Generation, Keyword Research.
Technical Skills
Adobe Audition, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Rush, Google Ads, YouTube Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Threads, Lemon8, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Photography, Photo Editing, Graphic Design, Studio Lighting Design, Videography, Video Editing, Motion Graphics, Podcasting, SEMrush, Buffer, Hootsuite, Sprinklr, Sprout Social, Social Media Management Platforms, HTML/CSS.